London Fashion Week celebrates its 40th anniversary this year, showcasing the creative evolution of designers who have emerged from its experimental atmosphere. Among them, Saul Nash stands out, merging his choreographic flair with menswear designs that captivate audiences with their street-ready athleticism and nod to British culture.
Supported by the British Fashion Council, Nash returned to London Fashion Week with a bang, orchestrating a noughties rave infused with local MCs and electrifying energy. Models strutted down the runway before breaking into slow-motion garage moves, embodying the spirit of UK dance culture.
Nash’s Fall/Winter 2024 collection, titled “DRESS CODES,” pays homage to the rituals of UK garage culture, where strict dress codes once dictated entry into London clubs. Featuring 31 looks, the collection exudes a blend of nostalgia and contemporary style, with indented puffer jackets, grinning coats, and bold branding that seamlessly transitions from street to dancefloor.
The designer commemorates 30 years of UK garage by enlisting MC Bushkin from Heartless Crew and photographer Ewen Spencer to add authenticity to the runway experience. From baggy sweatpants to skin-tight tops, each piece is crafted for movement, while zipped gilets and monogram polos add a touch of urban sophistication.
Nash’s collection isn’t just about fashion; it’s a celebration of community, music, and the freedom of self-expression. With two sensual womenswear looks that command attention, Nash proves that his designs are not bound by gender or genre.
Experience the fusion of fashion and dance with Saul Nash’s FW24 collection, where every garment tells a story of London’s vibrant nightlife and the enduring legacy of UK garage.