At her beauty brand, Sydoni Skincare and Beauty Inc., she aims to bring all-inclusive, cruelty-free, clean skincare and beauty products to all.
There are two types of people in this world. One is who believes in following the traditional norms blindly, walking on the same roads as taken by other established names in their industries, and never taking any risks in their journeys. The other is the one who believes in questioning the norms set by others, taking up challenges, walking on the less-trodden roads, hustling and making sure to offer value through what they create as professionals and entrepreneurs in people’s lives. People who belong to the latter category are those who make sure to impact the lives of others incredibly and get ahead on their paths to growth and glory, even amidst massive competition and saturation. To do that in the vast and ever-evolving world of beauty and skincare can prove to be an altogether different level of challenge, but it is people like Lynn Jenkins who have been making all of this look effortless and how.
Lynn Jenkins serves as the proud owner and CEO of her clean skincare brand Sydoni Skincare and Beauty Inc. Over the years, this passionate lady gained great experience in the beauty and skincare industry working in high end retailers as a makeup artist and beauty consultant before moving on to helping clients develop and market their own personal brands of skincare for luxury spas and aesthetic practices. Most recently, Lynn enjoyed a long career supporting the sales and education of Cosmeceuticals to Physicians and Aesthetic professionals throughout Texas.
What really intrigued us to know more about Lynn was learning about her history and battle with breast cancer. Lynn emerged as a survivor and strongly got motivated to start her own beauty brand, dedicated to keeping focus on inclusivity and clean products for all skin types and skin tones. Making women look and feel beautiful with easy skincare routines and makeup looks tailored for their lifestyle is Lynn’s goal. Sydoni Skincare and Beauty Inc. was born out of Lynn’s decades of work in the beauty industry, her love for the life-long relationships developed with her clients as well as her own personal beauty challenges. Stepping into the beauty business as an entrepreneur and launching her own brand has given Lynn the opportunity to not only share her experience, but to keep the focus on the importance of maintaining a positive self-image.
Sydoni Skincare and Beauty is gaining traction as a top-notch brand in the industry and its USP is that it is founded on diversity and inclusion, something not all beauty brands have been able to focus on in this competitive market. Lynn’s belief in a people-first approach and her passion for promoting confidence and glowing, healthy-looking skin has further propelled her forward in the niche. To take a step further, Lynn has now launched a full skin and beard care line formulated just for men and will share her expertise in her new retail beauty location that many are already looking forward to visiting.
Lynn highlights how the best part about her work is the people she meets through her work, saying that their incredible stories and experiences have left lasting impressions on her and inspired her life’s path in so many ways. Apart from her brand, she has gained more momentum contributing as a beauty writer for a Dallas-based lifestyle publication.
Lynn Jenkins is determined to take her brand and her new retail beauty boutique to exponential levels of growth and success in the coming years.