Two iconic names—Pepsi and Seiko—have come together for a stylish, time-ticking collaboration. The result? Two exclusive Seiko 5 Sports watches that fuse nostalgic branding with modern watchmaking, launching globally on September 5, 2025.
Each model celebrates a different era of Pepsi’s visual identity, blending watchmaking craftsmanship with pop culture design.
A Nod to the ’90s
The Seiko 5 Sports SBSA319 takes inspiration from Pepsi’s 1990s logo. Featuring a classic red, white, and blue color palette, this piece gives a bold nod to retro design with a two-tone bezel and vintage styling. The iconic ’90s Pepsi logo is subtly placed at the 6 o’clock position on the dial, making it a must-have for collectors and fans of throwback aesthetics.
A Modern Take with GMT Functionality
In contrast, the Seiko 5 Sports SBSC023 delivers a more contemporary look, based on Pepsi’s current logo and designed in collaboration with PepsiCo Design & Innovation. Housed in a sleek 42mm case with a refined black finish, this model adds functional flair with a GMT complication, allowing wearers to keep track of two time zones at once—perfect for modern travelers.
Limited to 7,000 Units Each
Both timepieces are powered by automatic movements—Caliber 4R36 in the retro model and Caliber 4R34 in the GMT version—and feature transparent case backs proudly displaying their respective Pepsi logos. Each watch comes packaged in a collectible case inspired by a classic Pepsi can, adding an extra layer of brand heritage to the experience.
With only 7,000 units of each model available worldwide, this drop is expected to sell out quickly when it goes live online on September 5.
