The global fashion industry is undergoing a transformation as consumers grow more aware of its environmental and ethical implications. No.49 Handbags is making waves by offering eco-conscious, cruelty-free handbags that blend style, functionality, and environmental responsibility. Founded by Rosanne Wood, this brand is setting a new standard in the fashion industry, demonstrating that luxury and sustainability can go hand in hand. Let’s see how they’re doing it.
The Urgency of Change: Why Fashion Must Lead the Sustainability MovementSustainability is a growing priority in fashion. We asked No.49 Handbags founder Rosanne Wood why she thinks it’s especially important for the industry to address this issue now. To which she replied, “Sustainability is no longer optional—it’s essential. The fashion industry is one of the largest contributors to environmental damage, from its carbon emissions to water pollution and waste. With climate change accelerating, we’re reaching a tipping point where immediate action is necessary to protect our planet and future generations. As an industry that shapes culture and trends, fashion has a unique responsibility to lead the charge toward more sustainable practices. By adopting innovative materials, reducing waste, and prioritizing ethical production, we can not only mitigate harm but also inspire consumers and other industries to embrace more conscious choices. Now is the time to act because every delay compounds the damage, and the solutions we implement today will determine the world we leave behind.”
A Commitment to Climate Action
No.49 goes beyond material innovation by actively engaging in climate-positive initiatives. The brand offsets the carbon emissions of its e-commerce operations by supporting organizations like Mast Reforestation and Grassroots Carbon. Mast helps restore forests destroyed by wildfires, while Grassroots supports ranchers in improving soil health to sequester carbon. These partnerships not only reduce the brand’s carbon footprint but also contribute to global efforts to combat climate change.
Additionally, No.49 collaborates with CleanHub to tackle ocean pollution. For every handbag sold, the brand ensures the removal of two pounds of plastic waste from vulnerable coastal areas. The fairly new brand has removed more than 1,000lb already! This initiative has not only prevented plastic from entering the oceans but also provided fair-wage jobs in underserved communities.
Innovative Materials for a Better Future
At the heart of No.49 Handbags is a commitment to using innovative, sustainable materials that minimize environmental impact. The brand incorporates eco-friendly options like bamboo leather, apple leather, raffia, and recycled polyurethane. These materials offer durability and elegance while reducing waste and conserving resources. For instance, bamboo leather is made from a rapidly renewable resource, while raffia, a biodegradable material, offers a unique alternative to traditional leather.
“Our goal is to redefine what luxury means,” says founder Rosanne Wood. “At No.49, it’s not just about style—it’s about creating products that make a positive impact on people, animals, and the planet.”
Stylish Options for Every Occasion
Beyond their sustainability efforts, No.49 Handbags designs products that are both versatile and timeless. From the spacious Dani Hobo Bag, perfect for work commutes and weekend errands, to the Francine Bag, an adaptable turquoise accessory ideal for travel and outings, each piece is thoughtfully crafted to suit modern lifestyles. The Sophia Shoulder Bag, made from raffia, exudes sophistication for evening events, while the Emily Crossbody Bag shines as a go-to option for date nights and cocktail parties.
Making an Impact, One Handbag at a Time
No.49’s efforts extend beyond their products, inspiring a broader movement in the fashion industry. Through events like Vegan Women Summit and The Vegan Fashion Show, the brand is raising awareness about the importance of ethical and eco-friendly choices. With plans for new designs in 2025 and a commitment to continual improvement, No.49 is poised to drive meaningful change in how we think about fashion.
“Every small step matters,” says Rosanne. “When you choose a No.49 handbag, you’re not just buying an accessory—you’re supporting a movement toward a more sustainable future.”
With its stylish designs, environmental initiatives, and focus on compassion, No.49 Handbags proves that fashion can be beautiful, functional, and kind to the planet. As more consumers seek ethical alternatives, brands like No.49 are leading the way, making it easier to choose style without compromise.
