Imagine having a mentor that had a thorough understanding of business. With a background in entrepreneurship, over two decades of experience working in some of the biggest companies on Wall Street, and a passion for bringing life to every business they touched – this combination would sound like the perfect created player in the game of business consulting. Well, the truth is that such a person exists. Michelle Caba, founder of Style Your Business, has turned her decades of Wall Street experience and her family’s passion for entrepreneurship into the perfect resource for entrepreneurs looking to take their businesses to the next level.
With family businesses ranging from clothing stores in Manhattan, NYC to diversified ventures in the Dominican Republic, Michelle understands the struggles of entrepreneurship. She also understands the importance of systems and processes that drive the corporate engines of success. Here’s her story
Designing A Stylish Career
For several decades, Michelle served companies such as Bloomberg, and TD Ameritrade where she consistently overachieved in her sales and Senior management roles. Her career was immaculate but she found herself longing for something new, something challenging. “In 2018, I bought a failing company intending to turn it into something successful.” And that’s exactly what she did. As president of the company, she drove sales up by 80% in a 12-month period, established systems that stabilized the business, built a high performance team and turned it into a thriving business. Now she is committed to using her strategies and expertise to help others have the same results through her consulting agency, Style Your Business.
Three Tips For Building a “Stylish” Business
- Creating A Fearless Mindset
Michelle believes that the journey to business success begins in the mind. “Cultivate a fearless mindset,” she advises. Having navigated the tumultuous terrains of entrepreneurship herself, Michelle asserts, “Creating support and clarity for the direction of your business is pivotal. Equip yourself with tools to ward off imposter syndrome.” Armed with this resilient mindset, overcoming challenges becomes a surmountable feat.
- Numbers Never Lie
“Get fanatical about numbers,” Michelle unequivocally states. This, she elaborates, is not merely about the basics of expenses and revenue but diving deep to uncover pivotal insights. “Numbers help you align yourself with the ideal client, thereby elevating your business strategies,” Michelle emphasizes the innovation in product creation and a strategic approach in pricing to optimize profit margins. “Most people raise prices,” she says, “but mastery of your financials unveils diverse avenues to enhance revenue and connect intimately with your ideal client.”
- Becoming A Client Magnet
Michelle’s strategy revolves around transforming businesses into client magnets. “Dedicate time to crafting messages that resonate, and focus on brand development strategies that captivate your target audience,” she suggests. Michelle stresses the essence of creating a buyer persona that is automated yet profoundly appealing. “Every component, especially the sales aspects, should be meticulously calibrated to magnetize your ideal client.” She believes that through effective time management and strategic planning, a business can flourish by attracting the right clients seamlessly.
By implementing her advice, Michelle has been able to successfully coach over 600 businesses and entrepreneurs to refine their strategies, attract their ideal clients, and achieve faster profits. Whether transitioning from a corporate structure or starting afresh, success is attainable with the right approach and the right coach.
For more information about Michelle, her consulting work, and Style Your Business Program, you can visit her website at Fama Agency or follow her on Instagram for daily inspiration and updates. Pick up her #1 Best Selling book Style Your Business: A Business Planner & Journal on Amazon.com.