To enhance the summertime ambiance, Loewe introduces its latest addition to the home fragrance collection with the launch of “Cucumber” scented candle. Designed under the creative direction of Jonathan Anderson and in collaboration with global brand ambassador Leo Wu, the candle promises to elevate the senses with its refreshing aroma.
Leo Wu, known for his acting prowess and engaging social media presence, takes center stage in the campaign alongside the oversized representation of the Cucumber candle, creating a surreal and captivating visual experience.
Crafted from natural wax and featuring a single cotton wick, the Cucumber candle delivers an aquatic freshness with hints of freshly picked cucumber and subtle notes of fresh mint. Encased in a green terracotta vessel bearing Leo Wu’s name, the candle comes packaged in the iconic Loewe box adorned with imagery by Erwan Frotin, capturing the essence of the scent and its inspiration.
