Kendall Jenner, the supermodel and founder of 818 Tequila, has always had a unique way of making high fashion look effortless. In her latest collaboration with Calvin Klein, Jenner is not just showcasing a collection; she’s embodying a philosophy. The new Fall 2024 womenswear campaign is a testament to both versatility and confidence—qualities that Jenner herself exudes with every appearance.
A New Campaign, A New Look
For this campaign, Jenner is seen in a variety of pieces from the Calvin Klein Studio collection, which is a fresh extension of the brand’s iconic line. The collection is all about “elevated essentials,” which aligns perfectly with Jenner’s personal style. “It’s basically an assortment of elevated essentials, and I feel like that’s literally my whole life,” Jenner tells me. The pieces in this collection are designed to be both sophisticated and versatile, making them ideal for any occasion—from a boardroom meeting to a casual dinner with friends.
The campaign is set against a striking backdrop: Jenner dons a suit on the beach, a location that emphasizes the collection’s versatility. Although a beach might not seem like the most practical place for a suit, it powerfully underscores the idea that Calvin Klein’s new pieces are adaptable enough to suit any environment.
Style Evolution and Personal Impact
The Calvin Klein Fall 2024 collection features a range of styles, including a black slip dress, lacy lingerie, and a stylish overcoat, all styled with a ’90s chic flair. Jenner’s new choppy bob, reminiscent of the iconic bixie cut worn by stars like Meg Ryan and Winona Ryder, adds an androgynous edge to the campaign. “It was very, like, androgynous in a way and I loved that,” Jenner reflects. This hairstyle, combined with the collection’s aesthetic, reinforces the message of modern, adaptable style.
Jenner’s previous collaborations with Calvin Klein have included campaigns for denim, athleisure, and underwear lines. Her latest appearance in the brand’s spring womenswear collection highlighted her ability to transition seamlessly from day to night. Now, with the Fall 2024 collection, Jenner feels that the pieces resonate even more with her personal style. “I kind of love that very comfortable sense of style, a little bit tomboy,” she says. “All of that really fits into my day-to-day, and I think that for me, it’s all about being comfortable.”
Finding Personal Style
Jenner admits that developing her personal style took time and effort. Her stylist, Dani Michelle, played a significant role in this journey. “There was a learning curve for sure,” Jenner acknowledges. “But I do believe that knowing your body type, knowing what works well on you, knowing your silhouettes…it’s really important.” For Jenner, fashion is a form of self-expression, and comfort plays a crucial role in that expression. “Fashion is all about expressing yourself and wearing what you love and what makes you the most comfortable,” she adds.
The Power of Confidence
The ultimate takeaway from Jenner’s collaboration with Calvin Klein is the importance of confidence. “It all comes with your confidence level and the way you walk into a room and kind of your energy about it,” Jenner emphasizes. “At the end of the day, you make it what you make it. And I think that [if] you walk into a room knowing you’re the shit, it’s gonna look cute. It’s gonna translate.”
Jenner’s advice is clear: Confidence is key. When you feel good in what you’re wearing, that confidence will radiate, making any outfit look great. The Calvin Klein Fall 2024 collection is not just about stylish pieces; it’s about feeling empowered and embodying that confidence.
In essence, Kendall Jenner’s latest campaign with Calvin Klein is more than a showcase of fashion; it’s a celebration of versatility, personal style, and the undeniable power of self-assuredness. Whether you’re dressing for a meeting, a dinner, or a casual day out, the message is simple: Walk into any room knowing you’re “that girl,” and let your confidence shine.
