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Bri Morrison’s Buff & Paid Is Helping Fitness Coaches Scale Their Own Businesses 

Buff and Paid is exactly what it sounds like it is. It’s a unique business that helps fitness coaches develop a strategy to build an online, scalable, high ticket business model that allows them to make the most of their time and effort. Bri Morrison, founder and CEO of Buff and Paid, started out with her own online personal training business. She first became a certified personal trainer in 2012, but didn’t consistently start scaling until she actually hired a business coach that helped her develop a successful business model. 

Bri’s success came very quickly, as she earned $9,200 in her first month working with her new coach. She was able to quit her job and focus full time on her business, and from this experience learned how valuable it was to invest into yourself. In fact, she poured over $25,000 into her own personal development from coaching, seminars, books, and more. She thoroughly enjoyed the fruits of her labor and was inspired to help others do the same.

That’s where Buff and Paid comes into the picture. Buff and Paid has found a lot of success by changing the paradigm of what most online trainers are doing to earn their money. They’ve mastered the art of high ticket product packages and sales, and help their coaches integrate it into their systems. 

“Before I joined, I had just graduated from NASM and was charging $40 for my program. It was mostly my friends and family. They were just lacking consistency and motivation. Now I have 5 high-ticket clients. I never thought I would be charging this much and I can see the results for clients as well.” – A testimonial from one of Buff and Paid’s many happy clients.

Buff and Paid has a system that is plug and play for their online coaches. The benefits of high ticket training services are a perfect match to the fitness industry in particular because of the attention required to really help clients get the results they’re looking for. When you’re charging $40-$100 for a program, not only is it naturally going to be more hands off, but you’re not likely to get many clients to take it as seriously as they would for a $1,000-$2,000+ program. When clients literally and figuratively buy into the program they’re investing into, they are much more likely to hold themselves accountable to completing the program and getting the results they’re looking for. Which in turn of course, generates positive reviews for the program.

“Before I started Buff & Paid I was at the gym working 60-70 hours a week. I started doing the whole online training thing but didn’t know how to do it exactly. I was posting on Instagram but not getting any clients. I was super nervous to get started but knew this was what I needed. I left my full-time job at the gym. This has been the most life changing thing I’ve ever done.” -Another testimonial from a happy Buff and Paid Coach. 

Bri and her company have ambitions past where their business is currently at as well. They aim to expand their coaching and business model into other industries such as credit repair. 

More to come soon.

For more information on Buff and Paid, you can visit their website at 

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