‘Good Girls Are Cuffed,‘ the iconic hat and slogan, has been spotted all across social media in the past few weeks. Whether it’s Joey Joy from Too Hot to Handle, rap icon Jack Harlow, or L.A.-based influencer Kayla Caputo, celebrities have taken notice of the culture Erik Lerner and his brand “The Dripkit” is curating.
So how does a 25-year-old from Atlantic Beach, NY, find himself making shipments across the globe to athletes, actors, and models alike? Quite simply, Erik gets it. He has created a brand that combines sleek exclusivity designs while pouncing modern culture before others even know it exists. The quick rise of the streetwear brand has been felt in New York but across the United States and worldwide. The Dripkit is worldwide, and if you haven’t heard of it yet, let me be the first to introduce you.
When you have the likes of Johnny “Football” Manziel, Indianapolis Colts Nyheim Hines, and Phoenix Suns Terry Craig in your D.M.’s, you’re probably doing something right. Erik has transformed The Dripkit into a high-end streetwear brand rivaling Kith and Aime Leon Dore. The brand fully encompasses what it means to be a New York City socialite, a city where the nightlife leaves you to ask yourself the age-old question – Are Good Girls Cuffed? It certainly seems that The Dripkit isn’t the only one wondering, as hats have sold out in just a short time.
So, where did the saying get its start? Well, let’s say after a summer in the Hamptons with no shortage of women, Erik channeled his inner Drake, and the iconic hat was born. As for what we can expect next, the Atlantic Beach creator plans an ultra-exclusive drop titled the TDK City edition. The upcoming release pays homage to major urban streetwear hubs such as Los Angeles, Detroit, Atlanta, and New York City. We anticipate the newest release to sell out fast, so be on the lookout for updates from one of the fastest-growing clothing lines in the Big Apple.
Check out the brand on their site:
www.Thedripkit.com
PR Handled and initially written by: Jake O’Donnell
Twitter @13jakeodonnell
Instagram @13jakeodonnell
Published by Alex Mamutin
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