Brandon Ivan Peña, Coffeepreneur, Entrepreneur & Public Speaker shares his thoughts on the importance of staying ON brand!
Brandon’s portfolio includes: Los Tacos NYC, Hacienda Iluminada & brandon Media. Brandon Ivan Pena started his journey as a social media manager, growing medium sized business, becoming an award winning social media planner and owning a prestigious advertising agency. Years later he became obsessed with coffee, sold his B2B business to transfar into a B2B coffee business, 787 Coffee Co. a farm-to-cup coffee experience, with a coffee farm in Puerto Rico, 15 coffee shops in NYC, 3 in Puerto Rico & a few more under construction.
New Coffee Shops, Restaurants, a cabin retreat, business workshops and a book deal are among the new projects BrandON Media Group is working on. Great marketing starts with your brand, it’s the cornerstone of success. In fact, branding has never been more important in making sure that you stand out in this crowded marketplace. Building a meaningful brand that stands for something in your customer’s mind requires time, focus and dedication.
Branding helps you stand out in a saturated market, a logo is not enough. Branding also gives you credibility. Having an established and clear brand will make you look like an expert. If you appear to know what you’re talking about and come across as a professional, people will be more likely buy from you. Finally I believe being ON Brand elevates a business and builds recognition and loyalty. Customers are attracted to brands that share similar values with them BrandON is a pioneer in social-media marketing, named a Facebook Star’ in 2011 and designing campaigns and content for fortune 500 companies and small businesses that share my Do WELL by doing GOOD mission.
Brandon was listed by Forbes as one of The Next 1000 Upstart Entrepreneurs, by Inc Magazine as one of 2021 Fastest Growing Companies in America, by Yahoo Finance as one of the Top 10 Entrepreneurs to follow after COVID-19 and by New York Finance as top Entrepreneur to look up to in 2022.
Brandon is a serial entrepreneur dedicated to supporting the startup community and motivating entrepreneurs to turn their brand-ON
No days OFF only Days ON
