Taylor Swift is known for her music, fashion, and attention to detail, but fans recently discovered something much more relatable: her love for a comfortable pillow. During an appearance on The Late Show with Stephen Colbert, Swift shared a photo showing her cat, Benjamin Button, resting on her head while she was using a Coop pillow. The moment quickly caught the attention of eagle-eyed viewers and sleep-product fans.
The pillow in question is the Coop Home Goods Original Adjustable Pillow, a popular shredded-memory-foam pillow designed to let users change its firmness and height. Even better for shoppers, the pillow was recently offered at 20% off during Amazon Prime Day 2026.
What Pillow Does Taylor Swift Use?
Taylor Swift has been linked to the Coop Original Adjustable Pillow after the pillow was spotted in a photo she discussed during her television appearance.
Swift explained that her cat Benjamin Button is very attached to her pillow and travels with her. The comment made the pillow a fun talking point among fans, especially because Coop’s adjustable design is also popular with sleep-product reviewers.
The pillow uses shredded memory foam and microfiber filling. Unlike a traditional pillow with a fixed amount of filling, users can remove or add material to change the overall feel.
That makes it appealing to people who prefer different levels of support.
Why Is the Coop Adjustable Pillow So Popular?
One of the main reasons is customization.
The Coop Original Adjustable Pillow comes with extra filling, allowing sleepers to change its loft and firmness. If you like a softer, flatter pillow, you can remove some filling. If you prefer more support and a fuller pillow, you can add filling.
This flexibility can be useful because sleeping preferences are different for everyone.
Side sleepers often prefer more height and support, while stomach sleepers may prefer a lower profile. Back sleepers may want something in between.
Instead of buying several pillows to find the right feel, an adjustable pillow lets you experiment with the filling.
What Is Inside the Taylor Swift-Linked Pillow?
The Coop pillow uses shredded memory foam combined with microfiber filling. This construction is designed to provide a softer, more flexible feel than a solid memory-foam pillow.
The pillow also includes a washable cover, making it easier to maintain over time. Good Housekeeping’s testing team has recommended the Coop pillow for years, and the product received recognition in its 2025 Bedding Awards.
The pillow is also listed with certifications including GREENGUARD and CertiPUR-US for its materials and manufacturing standards.
Is Taylor Swift’s Pillow Good for Every Sleeper?
It can work for many sleeping positions, but there is no single pillow that is perfect for everyone.
Side sleepers
Side sleepers generally need enough pillow height to keep the head supported between the shoulder and mattress. The adjustable filling can make it easier to create a higher profile.
Back sleepers
Back sleepers often prefer moderate support. Removing some filling may create a less bulky feel.
Stomach sleepers
Stomach sleepers typically prefer a thinner pillow. Removing filling can make the Coop pillow flatter and softer.
The biggest advantage is that you can adjust the pillow instead of being locked into one firmness level.
Why Is Everyone Talking About It?
The Taylor Swift connection certainly helps.
Celebrity product discoveries often attract attention because fans want to know what products their favorite stars actually use. But in this case, the interest is not based only on celebrity popularity.
The Coop pillow has also received positive attention from professional product testers. Forbes Vetted, for example, reported that its sleep editors rated the pillow highly after testing it, particularly because of its adjustable design.
That combination — celebrity appeal plus product-testing credibility — makes the pillow especially interesting to shoppers.
The 20% Off Deal
The Coop Original Adjustable Pillow was recently available at 20% off during Amazon Prime Day 2026. Reports placed the discounted price at around $71 for the standard pillow, compared with a regular price of about $89.
However, sale prices change frequently. If you are considering buying one, check the current retailer price before purchasing rather than assuming the 20% discount is still active.
Should You Buy Taylor Swift’s Favorite Pillow?
If you want an adjustable pillow that can be customized for different sleeping positions, the Coop Original Adjustable Pillow is worth considering.
Its main advantage is simple: you control the amount of filling.
You do not have to copy Taylor Swift’s bedding choices to appreciate the design. The adjustable construction, washable cover, and flexible filling make it a practical option for people who have trouble finding the right pillow height.
And if the 20% discount is available when you shop, it could make the purchase even more attractive.
In the end, Taylor Swift may have made the pillow famous, but its adjustable design is what gives it staying power.
