The one-of-a-kind travel and fashion lifestyle brand is an award-winning luxury house that thrives on fearless designs, sensual power, and global influence.
The world has seen umpteen success stories that have gone on to inspire others around the world. However, a few rare gems have gone a step beyond and ensured to inspire the new generation with a wave of positive change through their work. This holds true for Rossario George, a one-of-a-kind travel and fashion lifestyle brand created by Tony Vincente. As the fashion world looks forward to 2026, Rossario George’s name has been commanding massive attention for his unapologetic confidence and high-octane glamour through his incredible designs.
The Seattle-born luxury lifestyle brand by Tony Vincente as CEO and Founder, is a much-celebrated name for its bold aesthetics and meticulous craftsmanship. It is entering the new year with a new collection to look out for. Fresh off winning the Stellar Business Award for Luxury Lifestyle – Global, the brand has unveiled its most daring vision to date: The Sex Drive Collection. It serves as a provocative statement that strengthens the brand’s place at the forefront of modern luxury. Going beyond being a season’s offering, the new 2026 collection represents a shift in energy, ambition, and attitude, with fashion pieces that can declare power.
Designed by Founder and Creative Director Tony Vincente, the new collection for 2026 emerges as a declaration of unapologetic confidence. The Sex Drive Collection builds on the brand’s signature architectural silhouettes while keeping up with trends and creating new ones, ones that are aerodynamic, seductive, and boldly contemporary. The collection features vegan suede bodysuits sculpted to perfection, high-shine metallic finishes, razor-sharp tailoring, exposed hardware, and moto-inspired panelling, evoking speed and control. The colour palette, which includes deep noir, rose gold, and silver, feels cinematic, and every piece suggests movement, tension, and release.
Rossario George’s gradual rise globally began with its celebrated Honey Collection, a golden-hued ode to optimism, softness, and sustainable luxury. This particular collection showcased the brand’s ability to balance sensuality with intention and craftsmanship with emotion. With The Sex Drive Collection, it has accelerated into the edgier territory of embracing velocity, rebellion and raw desire. Tony Vincente highlights, “Sex Drive is about liberation. It’s the adrenaline of living boldly, loving fiercely, and dressing like you mean it. It’s a collection for those who don’t just enter a room, but the ones that take it over.”
Now, anticipation is at its peak as the industry looks forward to The Sex Drive Collection’s official runway debut in 2026, with a highly anticipated show scheduled for March. While the official unveiling is still a few months away, a curated lookbook is currently available by request for select editors, stylists, and retailers. Early previews showcase luxury craftsmanship and high-fashion drama, with stunning pieces destined for celebrity red carpets, global fashion stages, and avant-garde editorials.
Since winning the 2025 Stellar Business Award, the brand has seen its international influence in beauty, fashion, and lifestyle grow. Also, its commitment to ethical materials, cruelty-free practices, and inclusive sizing has catapulted it to become a leader in the new era of conscious luxury. The brand, founded in 2018 by Tony Vincente, has today risen to become a multifaceted luxury brand, all about couture, ready-to-wear, accessories, beauty, and home collections.
One of the significant factors that has helped Tony Vincente and Rossario George stand apart is storytelling, which forms the heart of the founder’s work. For him, fashion is a language that communicates power, vulnerability, confidence, and transformation. Thus, he ensures that each of the brand’s collections invites the wearer into a narrative, allowing them to inhabit a mood, movement, and a character. Tony Vincente, with Rossario George, challenges norms and conventions, creating a modern fashion brand that’s exclusive, expressive, and that honours individuality.
