Dodge has teased an exciting customized version of its next-generation Charger Daytona muscle car at this year’s Spring Fest, marking the return of the long-awaited enthusiast event after a five-year break. The highlight was the all-electric Charger Daytona Scat Pack, now crowned the world’s quickest and most powerful EV muscle car.
To cater to California’s growing EV market—boasting over 376,000 registered EVs in 2024—Dodge showcased new personalization options for the Charger Daytona, aiming to appeal to both dedicated muscle car fans and newcomers.
One standout feature was the Charger Daytona adorned with bold dual matte black Fratzog stripes, accented in red and filled with a repeating Fratzog logo pattern. This design, which works with both glass and steel roofs, allows passengers to see the pattern from the inside, giving it a futuristic touch.
“California has always been a major market for us, and Spring Fest offers the perfect opportunity to engage directly with the community,” said Dodge CEO Matt McAlear. “It’s all about connecting with Charger fans, sharing what’s next, and gathering their input on what they want to see.”
Alongside showcasing the custom builds, Dodge invited attendees to vote on potential new exterior colors for future Chargers and participate in design feedback sessions with the brand’s team.
