Renowned designer Ronnie Fieg and his streetwear brand Kith are back with a groundbreaking collaboration—this time merging high-performance automobiles with contemporary fashion in the form of a bespoke 1981 BMW M1 E26. This marks the third chapter in Fieg’s ongoing partnership with BMW, and it’s a true masterpiece that blends the iconic legacy of BMW’s M Division with Kith’s signature modern aesthetic.
The 1981 BMW M1 is a car with an esteemed history—an iconic model that was part of the inaugural M-series lineup. As the first car developed by BMW’s M Division, the M1’s blend of German engineering and Italian design has made it a standout among classic sports cars. Now, Fieg has reimagined it with a fresh, yet nostalgic twist, bringing his own vision to one of BMW’s most beloved vehicles.
A Year-Long Transformation
Fieg’s reimagining of the M1 involved a meticulous, year-long rebuild using original components sourced from BMW’s own archives. The result is nothing short of stunning. The car’s exterior is finished in Techno Violet, one of BMW’s rarest and most coveted paint colors. The vibrant purple hue is complemented by a custom Kith M-Series badge on the rear decklid, which adds a unique touch to the already striking vehicle.
The car’s aesthetic is further elevated by the luxurious interior. Fieg has selected BMW Individual Black Merino Leather—a premium, hand-finished material that adds a sense of sophistication to the cabin. The interior design also features Kith’s signature monogram pattern, embossed across the seats, headrests, gear shift, door inserts, and even the floor mats, blending high fashion with automotive craftsmanship in a way only Fieg can achieve.
Performance That Pays Homage to the Classic M1
Despite its visual upgrades, the M1 remains true to its roots under the hood. The car retains its original 3.5L inline-six engine, delivering 277 horsepower and a top speed of around 165 mph. When it was released, the M1 was celebrated as the fastest German sports car of its time, and Fieg’s version honors that legacy while adding a layer of modern refinement.
“This project has been a labor of love,” Fieg explained. “Rebuilding this Italian-designed, German-engineered icon through my lens has been an incredible journey. Techno Violet on the M1 is a dream realized.”
A Rare Opportunity: The Kith for BMW Showcase
The custom 1981 BMW M1 E26 will be unveiled on December 6, 2024, during the Kith for BMW Showcase at the 1111 Lincoln Road parking garage in Miami, Florida. The event promises to be an unforgettable experience, as it will not only feature this stunning one-off car but also Fieg’s personal collection of custom BMWs, making it a must-see for automotive and fashion enthusiasts alike.
Adding to the excitement, it’s highly anticipated that the event will also debut a new Kith x BMW capsule collection, filled with exclusive apparel and accessories inspired by the collaboration. This collection is expected to capture the same blend of luxury and sportiness that defines both the M1 E26 and Kith’s design philosophy.
For those who can’t make it to Miami, this collaboration will surely leave an indelible mark on the worlds of both fashion and automotive design. A true labor of love, Fieg’s take on the BMW M1 E26 is more than just a car; it’s a symbol of innovation, craftsmanship, and the art of reinvention.
