Khloé Kardashian is stepping into the fragrance spotlight with her debut solo perfume, XO Khloé, available at Ulta and Harrods. After previously collaborating on fragrances with her sister Kim and ex-husband Lamar Odom, XO Khloé marks a fresh, personal chapter for the beauty mogul. The new floral scent, which Khloé describes as “so identifiably me,” is a reflection of her evolving tastes and style.
Known for her meticulous organizational habits, Khloé shares that she stores her collection of fragrances on a stone lazy Susan, neatly tucked away in a cabinet for easy access. As for how she applies perfume, Khloé prefers to spritz her skin and neck after a shower, sometimes even walking through a mist to ensure her scent lingers. She loves the longevity of fragrance on her clothes, though she notes that it’s important to avoid leaving spots.
Creating XO Khloé was a personal journey for her, with the scent undergoing multiple revisions before it felt just right. “It took me a long time to get the XO Khloé juice,” she admits. “It’s such a personal thing.” She was especially cautious about sharing her work with her family, knowing how brutally honest they can be. But when her sisters complimented her on how good she smelled, Khloé knew she had found the perfect scent.
XO Khloé represents not just a new product but an evolution in Khloé’s journey as a beauty entrepreneur—combining glamour with a touch of badass.
