As prediction markets enter a new phase of growth in the United States and globally, the supporting infrastructure behind them is evolving just as quickly. Once considered niche tools for individual participants, prediction markets are now attracting institutional attention, venture investment, and a growing ecosystem of builders, analysts, and enterprises seeking structured access to market signals.
At the centre of this shift is Prediction Data, a B2B data company positioning itself as the connective layer between fragmented prediction markets and the professionals building on top of them.
A Market at an Inflection Point
Prediction markets such as Kalshi and Polymarket are gaining visibility and legitimacy, alongside offerings from established platforms including Crypto.com Predictions. With significant capital flowing into the space, a race is underway between newer entrants and long-standing players to define the next generation of market infrastructure.
What is emerging alongside this growth is an entirely new user profile. Not just traders, but product teams, founders, data scientists, media organizations, and financial platforms are now looking to access, analyze, and compare prediction market signals across venues.
Until recently, that data remained siloed.
Building the Unified View
Prediction Data addresses this gap by offering the world’s fastest and most comprehensive prediction market data API, providing unified access to live and historical pricing signals across prediction markets and broader sports pricing sources.
“We are witnessing a significant shift in the US market with the rise of prediction markets such as Kalshi and Polymarket. We’re incredibly excited to be the first in the space to offer unified access across Prediction Markets and all other sports pricing markets, and to be the engine powering this new wave of technology. We’ve already seen excellent use cases from our clients, and we’re excited to be the pick and shovel for the burgeoning Prediction Markets industry.”
Rather than focusing on participation, Prediction Data is designed for comparison, context, and insight. The platform helps professional teams evaluate how confidence, pricing, and sentiment evolve across markets in real time.
Built for the Next Phase of Market Data
What began as tooling for individual market participants has evolved into a dedicated B2B data platform. Today, Prediction Data supports both streaming and REST-based access, enabling faster integrations, scalable ingestion, and more robust product development for teams building analytics, research tools, or data-driven applications.
“Data is the foundation of effective prediction markets. By unifying signals from over 200 markets worldwide, we enable customers to connect emerging prediction markets with established ones in a single view. This breadth and context help teams build more accurate products and surface information that individual markets alone can’t reveal.”
This approach allows customers to understand where markets align, where they diverge, and how confidence forms across venues without relying on any single source in isolation.
Making Market Data Accessible Beyond APIs
In addition to its API offering, Prediction Data has introduced what it describes as a Bloomberg Terminal for Prediction Markets. This professional interface is built for non technical users and enables teams to visualize liquidity, review historical market activity, and identify pricing inefficiencies across venues using tools typically reserved for institutional financial environments.
By abstracting away technical complexity, Prediction Data is expanding access to market intelligence for a broader range of professional users.
Momentum and Milestones
In a relatively short period, Prediction Data has achieved significant momentum. The company has launched a unified market data platform aggregating pricing signals from more than 200 global sources across sports and prediction markets. It has released live prediction market coverage with sub-50ms latency, and built a production-ready API supporting both streaming and REST access for enterprise customers.
Prediction Data has also expanded historical data capabilities with 5+ years of historical data to support research, backtesting, and model validation, onboarded early B2B customers across media, affiliate, and analytics-focused use cases, and introduced a dedicated enterprise portal at PredictionData.io to support integrations and scale adoption. Its infrastructure is designed to support rapid expansion, enabling new prediction markets to be added as soon as they become available.
Designed for Speed and Built for Scale
Looking ahead, the company is doubling down on its role as the foundational data layer for the prediction markets ecosystem.
“You can expect us to double down on PredictionData.io as the home for our B2B data platform. Our goal is to support every major prediction market as soon as it becomes available, giving customers early access to live markets while maintaining broad coverage across existing ones. That commitment to speed and completeness is what keeps us on the cutting edge.”
As prediction markets continue to mature, the need for reliable, normalized, and comprehensive data is becoming essential. By focusing on infrastructure rather than participation, Prediction Data is positioning itself as the neutral engine powering the next wave of market-driven products.
The world’s fastest and most comprehensive prediction market data API. Built for scale, designed for speed.
PredictionData.io is now live and available to enterprise customers seeking unified access to prediction market and sports pricing data.
