Jay Reso, known to wrestling fans worldwide, has always thrived in high-stakes environments. As a multi-time world champion and one-half of one of wrestling’s most beloved tag teams alongside Adam Copeland, Reso has built a career on resilience, charisma, and grit. But in recent years, the Canadian-born star has taken on a new challenge—one that’s transforming the fitness landscape across North America.
Pure Plank, the brainchild of Reso and Copeland, is more than just a piece of workout equipment; it’s a revolution in core training. Born from their personal journeys of physical rehabilitation and a desire to make fitness more accessible, Pure Plank is reshaping how people approach their health and wellness routines.
The idea for Pure Plank emerged during a pivotal moment in Reso’s life. After building a modest gym in his garage during the pandemic, he realized that despite his athletic background, he struggled to hold a plank for even 30 seconds. This humbling experience ignited a passion for core strength training. “I started planking, and I couldn’t even hold a plank for 30 seconds,” Reso recalls. “I’m supposed to be a high-level athlete, and I couldn’t hold a plank for even a minute.”
This newfound dedication led to a remarkable transformation. “Soon after, I saw my body start to transform as I’d never seen or felt before,” Reso shares.
Recognizing the challenges many face with traditional planking—discomfort, improper form, and lack of engagement—Reso and Copeland set out to create a solution. The result was Pure Plank: a sleek, ergonomic board equipped with soft rubber padding, detachable non-slip handles, and a magnetic digital timer. Its design ensures users maintain proper form, reducing strain and enhancing effectiveness.
Complementing the hardware is the Pure Plank app, which offers customizable workouts, interactive features, and gamified elements to keep users motivated. “The PurePlank interactive app helps you meet new goals as your body and mind grow stronger,” notes the app description. “Engage your core strength in just 3 minutes per day, and never get bored doing it.”
Balancing this entrepreneurial venture with his wrestling career and family life is no small feat. Reso credits his support system: “It’s an easy answer. Having an incredible wife. She definitely makes my busy life manageable. I’m never in the same spot for a lengthy amount of time, so the time I do get, I try to make it quality time.”
His partnership with Copeland extends beyond the AEW ring and into the boardroom. “We both look at life, business, and family pretty much the same way. It’s a trust thing; we always have each other’s back no matter what,” Reso explains. “Also, I’m stronger in certain areas than he is and vice versa, so we manage to balance each other out in that respect, and it’s worked well for us.”
Their shared vision and complementary skills have propelled Pure Plank into the spotlight. Fitness enthusiasts across the U.S. and Canada are embracing the product for its effectiveness and convenience. “Pure Plank revolutionizes core training by offering an ergonomic, cushioned platform that enhances comfort and effectiveness,” adds Ryan Carter, Chief Growth Officer of Pure Plank. “Its user-friendly design caters to all fitness levels, making it an essential addition to both homes and gyms.”
The company’s commitment to quality and innovation is unwavering. “We wanted to put out a product that really works and helps people at every level of fitness,” Reso emphasizes. “We also used top-quality materials that uphold the integrity of the brand.”
Looking ahead, Pure Plank aims to expand its offerings. “To keep evolving and putting out fitness products that help people become the best version of themselves,” Reso shares. This forward-thinking approach ensures that the company remains at the forefront of fitness innovation.
For aspiring entrepreneurs, Reso offers sage advice: “No idea is a bad idea; it’s a starting point. And work with people that are smarter than you.”
Jay Reso’s journey from wrestling icon to fitness innovator is a testament to resilience, adaptability, and vision. Through Pure Plank, he’s not only transformed his own life but is also empowering countless others to take control of their health—one plank at a time.
