In 2026, “shining” isn’t just about stage lights—it’s about presence, personality and the way technology integrates into everyday expression. That ethos sits at the center of Infinix’s latest move: appointing Yuna of ITZY as its first-ever Global Brand Ambassador for the NOTE 60 Series.
Rather than focusing solely on specifications, Infinix is repositioning its flagship line around what it calls “Joy Tech”—technology designed to spark delight, creativity and self-expression. YUNA’s vibrant on- and off-stage identity makes her a natural fit for that narrative.
Beyond Specs: A Lifestyle-Driven Flagship
For YUNA, the NOTE 60 Pro is positioned as more than a smartphone. Whether she’s filming tour vlogs, capturing backstage moments or documenting travels between cities, the device becomes a creative companion—an extension of her fast-paced, content-driven lifestyle.
Under the hood, the NOTE 60 Series maintains performance credibility with Snapdragon processing power and SOUND BY JBL integration. But this launch signals a broader ambition: fusing performance with premium aesthetics and cultural relevance.
Design as a Statement
At the high end of the lineup, the NOTE 60 Ultra (Design by Pininfarina) reflects a collaboration with Italian design house Pininfarina. Known for its automotive legacy, Pininfarina brings supercar-inspired lines and aerodynamic silhouettes to the device, reframing it as a design artifact rather than a utilitarian gadget.
Meanwhile, the NOTE 60 Pro introduces a more playful innovation: an Active Matrix Display that remains discreet until activated by notifications or interactive elements such as a Pixel Pet companion (including Kiki the Cat). Paired with a Matte Metal Frame, the tactile finish underscores the brand’s shift toward sensory appeal as much as digital capability.
A Cultural Pivot
The partnership marks a strategic pivot for Infinix. By aligning with a Gen Z global icon, the brand is stepping into a space where smartphones are no longer just tools—they are fashion statements and creative platforms.
YUNA embodies that intersection: disciplined performer, trend leader and digital-native storyteller. The NOTE 60 Series, in turn, positions itself as a flagship built not only for performance metrics, but for aesthetic curation and personal identity.
Infinix’s message is clear: premium technology in 2026 isn’t defined purely by processor speed or display resolution. It’s defined by how seamlessly it integrates into the rhythm of modern life—and how confidently it allows its users to shine.
