In 2015, Alana Moor boarded a flight to Panama, unaware that her life was about to change forever. A rising figure in the fashion industry, she had been working tirelessly to gain access to elite circles, networking with influential people who promised her a golden ticket to success. What she didn’t know was that this opportunity would lead her into the depths of one of the world’s harshest realities—prison.
A Promise Turned into a Nightmare
Alana had been convinced that bringing a suitcase back to Toronto was her final step into an exclusive world of luxury and opportunity. The people guiding her assured her that she was protected, that others before her had done similar favors and gone on to thrive. But as she sat in a cold interrogation room on March 2, 2015, officers surrounding her and shouting in Spanish, she realized something was terribly wrong. Her hands shook as they pulled 11 kilos of cocaine from her luggage. In that moment, her dreams of a glamorous fashion career vanished. She was sentenced to 81 months in a Panamanian prison for international drug trafficking.

Surviving the Harshest Conditions
The prison was a world unlike anything she had ever known. Gang violence was a daily occurrence. The air was thick with the scent of sweat and sewage. She shared a cell with 21 other women in suffocating heat, struggling to find even a moment of solace. As one of the only Caucasian women there, she stood out—an easy target for bullying, discrimination, and abuse. Guards harassed her, some going so far as to pressure her into becoming their girlfriend.
The food was so unbearable that she suffered severe illness, leading to multiple hospitalizations. Yet, amidst the cruelty and suffering, she found a way to survive. She learned the local language, found allies, and held her own in an environment designed to break people. She witnessed brutal fights but also moments of unity, where the women banded together to challenge the injustices they faced behind bars. Still, hope was fleeting. Time and again, she was given false promises of release, only to be left in limbo, never knowing when she would see freedom again.

The Turning Point
At her lowest moment, when anger and despair consumed her, she came across a quote from Viktor Frankl, a Holocaust survivor and psychiatrist:
“Everything can be taken from a man but one thing: the last of human freedoms—to choose one’s attitude in any given set of circumstances, to choose one’s own way.”
This quote became her anchor. She realized that while she had lost her physical freedom, she still had the power to choose how she responded to her suffering. She made a conscious decision to let go of hatred and embrace resilience, compassion, and forgiveness.
One day, she was forced to dress as a clown for a prison event—a humiliating role assigned to her by a particularly cruel guard named Flores. But instead of resisting, she took the opportunity to confront her past anger. Wearing oversized shoes and a red nose, she walked into Flores’ office and, in broken Spanish, apologized. The guard, caught off guard by her sincerity, softened. In an unexpected moment of connection, they shared a laugh, and Flores hugged her. For the first time, Alana felt a new kind of freedom—one that came from within.

Rallying from the Outside
Eventually, the day came when she removed her pink uniform for the last time. She walked out of prison, not as the same person who had entered, but as a woman rebuilt from rock bottom. Prison had broken her—but in breaking, she had found the strength to rebuild with integrity, grit, and purpose.
Today, Alana Moor is a motivational speaker and prison advocate, using her experience to inspire others. She speaks on resilience, personal growth, and the importance of mindset in overcoming life’s greatest challenges. To her, advocacy is a continuation of the solidarity she experienced in prison—she is still rallying, but this time from the outside, for those who remain behind bars.
Alana’s story is a testament to the power of the human spirit. It is a reminder that even in the darkest moments, we still hold the ultimate freedom—the freedom to choose who we become.