When movie merch sells out before the film even premieres, you know a cultural moment is happening. Right now, the most coveted fashion item isn’t a luxury handbag or a limited-edition sneaker—it’s a retro-inspired windbreaker promoting Timothée Chalamet’s upcoming film Marty Supreme.
The jacket, designed with a ’90s-style colorblock aesthetic and embroidered star patches, feels like a cross between vintage Nautica and classic Ralph Lauren. Created by designer Doni Nahmias, Chalamet’s stylist Taylor McNeill, and A24, the piece quickly became a must-have. Released in black, red, blue, and the movie’s signature bright orange, it retailed for $250 and vanished from shelves almost immediately. Fans swarmed a low-key SoHo pop-up in November, leaving all colorways wiped out within hours. Now, resale prices are climbing—and there’s no confirmation more will ever be produced.
Celebrities have only added fuel to the frenzy. Chalamet debuted the jacket first, and soon after, Kylie Jenner wore hers to a Yankees game, causing an online meltdown. Since then, everyone from Kendall Jenner to Justin and Hailey Bieber, Tom Brady, Kid Cudi, and even influencers at the Las Vegas Grand Prix have been spotted in it. The jacket’s virality echoes moments like Beyoncé’s Cowboy Carter collaboration with Levi’s or Zendaya’s Loewe “I Told Ya” tee—yet few pieces of movie merch have achieved this level of cultural saturation.
Even Chalamet joked in a faux marketing Zoom call that Marty Supreme would soon be the name “on everyone’s lips.” Turns out, he wasn’t far off—because right now, everyone wants the jacket as much as, if not more than, the movie itself.
Below, take a look at every celebrity spotted in the now-iconic jacket.
1. Timothée Chalamet
The star himself kicked off the trend, wearing the jacket during early promotional appearances and sparking the wave of hype.
2. Kylie Jenner
Jenner wore the blue version while attending a Yankees game with Chalamet, instantly cementing the piece as a must-have.
3. Hailey Bieber
Hailey stepped out in a green-and-yellow variation while in Palm Springs, pairing it with laid-back streetwear for a relaxed outing.
4. Kendall Jenner (Look 1)
Kendall sported the jacket inside a bar setting, styling it with her signature minimalist chic.
5. Kendall Jenner (Look 2)
She wore it again in a more casual ensemble, proving the jacket can lean sporty or elevated depending on the styling.
6. Tom Brady
Brady joined the trend by rocking the blue version in a cozy streetwear look.
7. Kid Cudi
Cudi embraced the hype with his own take, pairing the jacket with bold gestures and energy only he can bring.
8. Timothée Chalamet (Look 2)
Chalamet wore the bright orange version in a playful moment photographed near the Hollywood sign, confirming his status as the film’s most stylish ambassador.
Marty Supreme hits U.S. theaters on December 25—just in time for fans to hope for another restock under the tree.
