Beyoncé has officially brought her Cowboy Carter magic across the pond—and as expected, she lit up the London stage with more than just her vocals.
On Thursday night, fans packed into Tottenham Hotspur Stadium to witness the opening night of Beyoncé’s Cowboy Carter Tour in London, and the global icon delivered an unforgettable performance—complete with a trio of all-new showstopping looks that defined Western glam with a high-fashion twist.
Kicking things off in true queen fashion, Beyoncé emerged in a dazzling white custom Versace ensemble. The outfit featured a crystal-studded bodysuit, overlaid with dramatic layered fringe chaps that shimmered under the lights with every move. Gold chains accented the hips, while Versace’s iconic Medusa emblem made multiple appearances—from the bodysuit straps to her gilded chain necklaces. The look was completed with a pristine white cowboy hat, turning the stage into her runway. Designer Donatella Versace later took to Instagram to gush over the moment, sharing, “@beyonce – you looked stunning in custom @versace last night in London. Hundreds of hours of work by our incredible Atelier…each fringe and crystal sewn by hand!”
As the concert rolled on, Beyoncé brought bold Americana energy in a second look from Burberry. This time, she rocked a pair of crystal fringe pants inspired by the American flag, with star-spangled accents in red, white, and blue. A coordinating glittering blue bodysuit and matching opera gloves amped up the patriotic flair—staying true to the Cowboy Carter aesthetic while celebrating her roots.

Finally, the singer delivered a denim dream in a full custom Levi’s look that paid homage to her viral track “Levii’s Jeans.” The striking outfit featured a Swarovski-covered bodysuit emblazoned with “LEVII’S” across the chest, paired with reworked Ribcage Wide Leg Jeans transformed into chaps, dripping in rhinestones and finished with sparkling fringe along the sides. The pièce de résistance? A dramatic patchwork denim cape hand-stitched from vintage Levi’s jeans across eras and styles, making it a one-of-a-kind tribute to American denim history.
Beyoncé has long been the queen of tour fashion, and her London kickoff proves that the Cowboy Carter Tour will be as much a visual feast as it is a musical journey. With six nights in London and a Paris leg just around the corner, fans can expect more jaw-dropping looks and fashion statements worthy of the global stage.