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    Home»Cover Story»The New Gold Standard With Grant Conner
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    The New Gold Standard With Grant Conner

    Jeff CurryBy Jeff CurryFebruary 22, 2023No Comments3 Mins Read
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    Grant Conner is a successful entrepreneur and fourth generation gold industry member who knows the ins and outs of gold mining—and he’s on a mission to make it more responsible.

    Conner created the online company Nuggets by Grant, which provides responsibly mined gold nuggets of the highest grade. He distinguishes his gold and jewelry from the competition by basing it on honesty, integrity, and verifiable origin as well as prioritizing placer or artisanal mining over open-pit or hard-rock mining. Additionally, he believes that technological advancements like blockchain technology will revolutionize how we perceive this precious metal going forward. 

    Why should we care if gold is mined responsibly? According to Conner, there are three main reasons why you should mine for gold responsibly: honesty, integrity, and verifiable origin. If you are in the business of selling gold jewelry, you want to be sure that you are using the best possible products. 

    Conner has recently developed a new product, organic gold casting grain for jewelers and manufacturers. This casting grain is typically purified in small granules and used to pour and cast gold jewelry. The organic gold keeps the same chemical composition as it was when formed millions of years ago by supernovas, meaning it can be traced back to its origin region with certification that it’s ethical and eco-friendly. 

    Organic gold is unrefined gold that has maintained the same chemical composition as it did when it was first formed by supernovas millions of years ago. The term “organic” is used to describe materials that have not been exposed to chemicals or other processing that would alter their original state. Therefore, organic gold can be traced back to its place of origin and certified as being eco-friendly and ethically sourced.

    Grains are sourced from Australia (94-98% pure) or Yukon Gold (80-90% pure.) By purchasing this eco-friendly product consumers are helping artisanal miners who work with First Nations people in North America or Aboriginal people in Australia bring love back to oppressed communities while also preserving the environment. 

    Grant Conner distinguishes his gold and jewelry from the competition by basing it on honesty, integrity, and verifiable origin as well as prioritizing placer or artisanal mining over open-pit or hard-rock mining. To further his mission in ethical gold mining, he is developing a documentary titled “The New Gold Standard” to help people understand its origins better . Additionally, he believes that technological advancements like blockchain technology will revolutionize how we perceive this precious metal going forward. By purchasing organic gold products, consumers are helping artisanal miners who work with First Nations people in North America or Aboriginal people in Australia bring love back to oppressed communities while also preserving the environment.

    Grant Conner
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    Jeff Curry
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