Pharrell Williams’ online marketplace brings fans a rare fashion-meets-K-pop collaboration—with proceeds supporting UNESCO.
Pharrell Williams’ digital auction platform JOOPITER has unveiled an exclusive new collaboration that’s already making waves across the fashion and K-pop worlds. Titled “sacai x SEVENTEEN,” the limited-time auction and capsule collection brings together Japanese fashion house sacai, beloved K-pop group SEVENTEEN, and a philanthropic mission in support of UNESCO.
The event runs from June 8 to June 18, 2025, offering fans and collectors an unprecedented opportunity to own iconic items worn or inspired by SEVENTEEN—along with exclusive designer apparel and collectibles.
What’s in the sacai x SEVENTEEN Auction?
The highlight of the JOOPITER auction is a series of rare, one-of-a-kind items connected directly to SEVENTEEN’s artistry and influence. Key pieces include:
- A custom sacai leather jacket featured in SEVENTEEN’s latest “Bad Influence” music video—produced by Pharrell Williams
- A J-17-S T-shirt signed by 11 members of SEVENTEEN
- A blind box selection of 14 Labubu art figures, styled in collaboration with sacai and Carhartt WIP, making each collectible a unique work of art
Each piece fuses the visionary design language of Chitose Abe, founder of sacai, with SEVENTEEN’s bold aesthetic and creative presence.
The Limited-Edition Capsule Collection
In addition to the auction, JOOPITER has released a six-piece capsule collection available for direct purchase. Designed by Chitose Abe, the collection includes:
- Two hoodies
- Two T-shirts (available in two colorways)
- A cap
- All featuring the exclusive J–17–S insignia
This streetwear-inspired drop lets fans take home a wearable piece of the collaboration, whether or not they’re bidding in the auction.
Giving Back: Auction Supports UNESCO
In keeping with Pharrell Williams’ commitment to culture with purpose, proceeds from the auction will benefit UNESCO, supporting global education, science, and cultural initiatives. The partnership adds meaningful weight to an already high-profile event, turning hype into impact.
How to Shop and Bid
- Auction Dates: June 8–18, 2025
- Where: JOOPITER.com
- Collection Available Now: The capsule collection is live for direct purchase on JOOPITER’s site
With its star-powered fusion of fashion, music, and culture, JOOPITER’s sacai x SEVENTEEN auction and drop is a must-watch event for fans, collectors, and style insiders alike.
