In a stunning collaboration, Acne Studios unveils its Spring/Summer 2024 campaign featuring K-Pop’s newest sensation, ILLIT. Set to release their debut album, “SUPER REAL ME,” on March 25, the girl group joins forces with Acne Studios to bridge the worlds of fashion and music. Jonny Johansson, Creative Director of Acne Studios, celebrates this fusion, highlighting the dynamic synergy between the two industries.
Shot in London, the campaign showcases ILLIT adorned in Acne Studios’ SS24 collection, characterized by soft pastels and featuring the brand’s latest accessories such as the “Multipocket” and “Platt Mini Shoulder Bags.” For ILLIT, this campaign marks their inaugural journey to Europe, a dreamlike experience they eagerly anticipate sharing with fans worldwide.
Emerging from the popular survival show “R U Next?” in 2023, ILLIT comprises five members: YUNAH, MINJU, MOKA, WONHEE, and IROHA. As the first girl group from BELIFT LAB, a collaborative venture between HYBE (home to global sensations BTS and LE SSERAFIM), ILLIT represents the latest addition to the esteemed HYBE LABELS family, promising a fresh and dynamic entrance into the K-Pop scene.
Launched globally on March 14, the partnership between Acne Studios and ILLIT not only showcases emerging talent but also underscores the profound connection between music’s rhythm and fashion’s evolving narrative. With their embodiment of independence and a fresh perspective, ILLIT pledges to ignite a unique spark in the fashion world, with Acne Studios serving as their stylish conduit.
