Dwayne Johnson, also known as “The Rock,” is making a foray into men’s grooming with the launch of his own personal care line, Papatui. Through social media, the actor and entrepreneur unveiled his brand, offering a range of affordable products tailored for skin, body, hair, and tattoo care.
In his announcement, Johnson expressed his advocacy for wellness and grooming, emphasizing the importance of men taking better care of themselves. The Papatui line, developed and tested over several years, aims to provide hard-working, high-quality formulations at accessible price points ranging from eight to ten dollars.
The grooming range includes products such as tattoo balm, body lotion and wash, bar soap, facial toner, and cleansers. Formulated without sulfates and entirely vegan, the products are available in three distinct scents: Cedar Sport, Lush Coconut, and Sandwood Suede. With prices under $10 USD, the line offers affordability without compromising quality. Papatui products will be available at Target stores starting March 10, offering accessibility to a wide audience.
