Armani's Reimagined Acqua di Gio: The Ultimate Celebration

Acqua di Gio, a signature scent from Armani, gets a new iteration.

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The scent has hints of spice along with fresh, aquatic, and woody components

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The company works with the artist Vera Comploj to create a special edition bottle design.

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An immersive virtual reality experience is also part of the celebration of the fragrance.

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The campaign for the fragrance features model Aleksandar Rusic.

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One of Armani's most popular scents, Acqua di Gio was initially introduced in 1996.

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The scent has earned a number of honors, including the 1998 FiFi Award for Best Men's Fragrance.

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With this new offering, Armani hopes to modernize and revitalize the fragrance.

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