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Impact Of Technology On The Fashion Industry

Fashion Industry

Technology has changed our lives upside down. What our parents and grandparents had never even thought is what we are having at our doors today. Tech has made our life convenient in the most absolute manner. Such convenience and advancement has been clearly visible in the fashion industry as well.

There are various aspects of fashion industry that have been directly or indirectly impacted by technology and that too, at large scale.

Let’s dive into the details.

  1. Production

Remember the times when people used to weave and spin on the hands and a single piece of cloth used to take weeks together. Today, the production has been vastly impacted by the technology. With innumerable machines and tools, millions of clothes are now prepared into finished goods in a single day. 

  1. Brand Reach

With the technology, the brands have been able to reach to the vast area at such an ease. The brands which used to be local and could reach only limited geographical area are now able to be imported and exported to any and every country throughout the world with great convenience.

  1. Ecommerce

If not for fashion, it is most probable that ecommerce wouldn’t have flourished this much. Today, most of the people like to shop online on various ecommerce websites such as Flipkart, Amazon, and platforms which are wholly dedicated to fashion and apparels such as Myntra, Nykaa, there has been a lot of development, all accounted to fashion industry.

  1. Employment generation

The more the scope of the industry, the more the opportunties of employment. Technology has increased the scope of fashion industry beyond the expectations. Therefore, many jobs have been created benefitting the economy in whole. U.S. textile and apparel shipments totaled $65.2 billion in 2021

In this way, the technology has changed the shape of fashion industry in the most desirable manner for all the consumers throughout the world.

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