Limitless Creative Co. is a full-service multicultural agency specializing in strategy, design, and production. Since their inception in 2013, Limitless Creative has produced experiential activations and digital campaigns for Fortune500 clients while continuing to focus on business development and investing into the company itself. The evolution of Limitless to become a powerhouse for today’s brand solutions can be accredited to multiple factors, most importantly, due to the team’s focus on building relationships and overservicing clients.
Speaking to members of the team, it’s clear that Limitless Creative has the innate ability to quickly become friends that are invested in your business. This admirable quality has led them to develop strong working relationships across several industries including sports, music, film, tech, wellness, and lifestyle. To create such a strong bond with clients and develop authentic marketing campaigns, Limitless draws from the unique experiences and diversity within their team located across North America. By doing so, it allows them to develop unique designs, concepts, and strategic thinking that truly represent audiences from diverse communities and cultures. This sort of intimate thinking and realness doesn’t go unnoticed by clients, vendors, and strategic partners of the agency, which help to nourish the relationships they have through trust and authenticity. In addition, the team is constantly exploring efficiencies, exploring new technologies, and continuing to over-service their family of clients.
All these factors and more play a major role in Limitless building the client roster they have always dreamt of securing over the last six years – but it doesn’t end there. The relentless desire to push the bar and achieve more is evident when speaking to the team, as they give us a look into three areas they have found to be the most instrumental in accomplishing this goal of client relationship building.
Nurture Your Client Relationships
Understanding how important it is to nurture the group of current clients, many of whom are Fortune500 companies and have such high expectations, Limitless has been able to grow and evolve their relationships within the sports, culture, and lifestyle industries from their core family of clients.
Limitless Creative, from the beginning, has been about storytelling and creating an authentic connection with our clients both current and new. Our story is incredibly inspirational from the early days of our Founder and CEO, Daniel George bootstrapping the business to growing it into what is now the leading multicultural marketing agency in North America. Our early relationships were developed through disruption, getting noticed through non-conventional avenues, and a relentless pursuit to “get to the right person”. Once those steps were complete, it was about proving ourselves through over-servicing, quality of work, bringing a distinguishable attitude, and showing clients that we are the best at what we do. Period.
We’ve sustained our relationships by always being the best strategic and executional partner our clients want and deserve. We see ourselves as problem solvers, consultants, and a knowledge base for what is currently trending and on the horizon. We have strong ties to local content creators, influencer talent, community movers and shakers, and simply, people who love to create for the culture – all of whom are accessible to our clients so that our work resonates perfectly with audiences across the globe. This is just part of how we produce quality work that helps to sustain our relationships with our notable clients.
Keep in Tune with the Changing Needs of Your Clients
Understanding both the current and future goals of your clients is essential in maintaining a long-lasting working relationship. In today’s saturated marketing space, it is critical to stay up to date with the latest trends and further employ strategies to create new trends altogether. Limitless helps analyze the changing needs of consumers to provide opportunities to fill niches, encourage brand relevance, and elevate the overall satisfaction of their client’s consumers.
It’s all about having regular conversations with clients to really understand their roadmap and plan ahead. For example, we know that the World Cup and the Olympics are on the way to North America in 2026 and 2028 respectively. We’re already having conversations with our clients to ensure that whatever executions take place over the next few years are all laddering up to monumental moments like World Cup and Olympics that will bring immense energy, cultural activities, and business ROI if we set our eyes on the goal and influence what the trends could be, not just follow them in our planning process. We’re also adaptable and come up with concepts that are scalable, turnkey, and create brand equity.
Utilize the Latest Technologies to Maintain a Competitive Advantage
Limitless is devoted to innovation, process, and authentic experience. Utilizing the latest technologies allows Limitless to create disruptive consumer engagement activations and further optimize these moments through all major social media outlets.
Any agency can have the newest tools and digital technologies at their disposal, but it’s more about how you use these tools in conjunction with what we consider probable human-centric behaviours and anecdotes based on our experiences and knowledge of subject matter. We use a combination of tools including social listening platforms, data mining, research and insight databases, and also reference peer-reviewed publications when developing insights and strategies. Overall, we’ve got a unique combination of tools, but also use data and technology as a way to supplement our deep knowledge of cultural spaces to create a killer combination.