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Anti-competitive search practices lead to another lawsuit against Google.

Google states that remodeling its search engine will create more middlemen, which will deprive customers, and businesses of direct contact.

Key points:

1. 38 US states sue Google over anti-competitive search practices.

2. Google set to defend the lawsuit and state that remodeling its search engine would deprive Americans.

3. Google says the lawsuit will make it feature online middlemen instead of direct connections.

3rd US-government related lawsuit in 2 months for Google:  

Google is being sued with the aid of using 38 US states, accused of seeking to make its seek engine as dominant in interior cars, TVs, and audio system as it’s miles in smartphones. This follows a landmark lawsuit with the aid of using the United States Department of Justice (DoJ) over comparable trouble in October. It is the tech giant’s third US government-associated lawsuit in 2 months.

Americans will be deprived of facts, says Google:

Google said in a blog that remodeling its seek engine would “deprive Americans of beneficial facts. Google’s director of monetary coverage Adam Cohen said that there are numerous options to Google whilst searching out applicable facts, together with Amazon, Expedia, and Tripadvisor.

Texas suing Google over alleged anti-competitive ad tech practices |  Business Standard News

Google will have to feature online middlemen instead of direct connections, as per the lawsuit:

When humans look for neighborhood merchandise and services, Google indicates facts that allow them to hook up with groups immediately and allows them to attain extra customers. The lawsuit needs adjustments to the layout of Google Search, requiring it to prominently function as online middlemen in the location of direct connections to groups.

Adam Cohen states that the lawsuit will harm businesses’ ability to directly reach customers:

Cohen also said that the lawsuit seeks to redecorate Search in approaches that might deprive Americans of beneficial facts and harm groups’ ability to attach immediately with customers. Google appears ahead to creating that case in courtroom docket at the same time as closing centered on handing over a wonderful seek revel in for our users.

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